In the heartland of Gujarat, amidst the bustling town of Wankaner, a man named Mr. Mansukhbhai Prajapati envisioned a unique endeavor – one that would marry tradition and modernity. This vision led to the birth of Mitti Cool, a homegrown brand that has become synonymous with the phrase “Soul of the Soil.”
The tagline, “Soul of the Soil,” encapsulates Mitti Cool’s dedicated efforts to preserve and revive the traditional art of cooking and living with clay. India, known for its rich cultural heritage and longstanding traditions, has a deep-rooted history of utilizing eco-friendly earthenware for cooking. However, with the advent of modernization, this age-old practice faded into the background, overshadowed by stainless steel and bone china.
Mitti Cool aims to reignite the flame of this ancient tradition and reconnect mankind with clay and soil. It seeks to remind people of the benefits and health advantages of using clay products in everyday life. Cooking with clay imparts nutritional value to the food, making it not just a means to cook but a way to enhance the taste and healthfulness of the meals.
The beauty of clay lies in its porous nature, allowing water to seep through, offering mildly cool and refreshing drinks. Moreover, the mineral composition of clay pots and other clay products accentuates the flavors of the food we consume, enhancing the overall dining experience.
Mitti Cool is more than a brand; it’s a movement to reintegrate these rich, lost roots of Indian culture into the modern environment. By producing clay products and pots that contribute to a healthy, natural lifestyle, Mitti Cool proudly carries forward the legacy of our old culture.
In alignment with its mission, Mitti Cool actively supports various government initiatives and campaigns such as Clean India, Make in India, Rural Employment Scheme, Startup India, sristi.org, and the National Innovation Foundation. These alliances reflect Mitti Cool’s commitment to sustainable growth, community development, and the overall welfare of society.
Through their dedication to preserving age-old traditions, promoting eco-friendliness, and embracing the essence of Indian culture, Mitti Cool stands as a beacon of inspiration for a healthier and more conscious way of living. As the world looks for sustainable alternatives, Mitti Cool beckons us to revisit our roots and embrace the beauty of clay in our lives.
Buy clay products to revive traditional art of cooking !!!